I work at Heads, where we're building a modern commerce platform for retailers across Scandinavia. API-first, AI-driven, and helping businesses scale faster than ever with modern and smart tech.
Every company I've worked for has hit the same wall: how do you grow your customer base without your team growing at the same rate? The answer is always the same. Proper routines, solid documentation, and systems that don't fall apart when you're not babysitting them.
This industry moves fast and it's only speeding up. If you're not actively working with open APIs, keeping up with AI tooling, and experimenting with new tech, you're already falling behind. That's not just a work thing for me. I spend time outside of work trying the latest models, building things, staying sharp. In this environment you kind of have to.
I've also learned that you can't deliver a great product if you only understand half of it. When companies treat hardware and software as separate problems, the end result suffers. To build something that actually feels seamless, you need people who understand both sides. That's what I try to be.
POS systems, ERP, payment processing, API integrations. I've worked across the full retail stack, hardware and software.
Getting complex systems up and running. Network setup, hardware installs, software config, and making sure it all actually works together.
Payment acquiring, merchant onboarding, B2B billing. I know my way around fiscal regulations and banking compliance.
Apple Business Manager, large-scale iPad provisioning, device management. Done it for hundreds of devices across multiple sites.
Onboarding, stakeholder management, turning user feedback into things that actually get built. I care about the people using the product.
PowerShell, SQL, API debugging, Salesforce, Jira, Notion, Gitbook. I automate what I can and document the rest.
Own the backlog, represent the customer, decide what gets built and why. I like being close to the decisions that shape what users actually experience.
Zoom out further. Strategy, market fit, the full lifecycle from idea to launch. Connecting the dots between business goals and what the team ships.
Find the bugs before users do. I've always had a thing for edge cases and breaking things on purpose to make them better.
Keep the pipeline running. Code goes from laptop to production smoothly, securely, automatically. Less firefighting, more building.
Making systems talk to each other. I genuinely enjoy the puzzle of getting data to flow between platforms that weren't designed to work together.
Be the technical partner for key clients. Not just support tickets, but actually helping them get the most out of the product.
If you're working on something interesting in retail, payments, or commerce tech, I'd like to hear about it.
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